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12 October, 2026

Minor Hotels, a globally recognised hospitality group with a portfolio of leading hotel brands, and Bloom Holding, an Abu Dhabi-based master developer committed to curating premium communities that provide a high standard of living, haveannounced the signing of an agreement to develop Anantara Retreat Rabat, marking their entry into Morocco. The project will comprise an intimate 38-key luxury boutique hotel, anticipated to open in early 2030 Set within Rabat’s exclusive diplomatic area, approximately 20 minutes from the city centre, Anantara Retreat Rabat will blend traditional Moroccan architecture with contemporary design. The property will comprise luxury rooms, suites and seven three-bedroom villas. Surrounded by a tranquil setting and within convenient reach of the capital’s key business and cultural destinations, the hotel will provide a refined experience for diplomatic, corporate and affluent leisure guests. Anantara Retreat Rabat will offer a range of amenities, including a signature restaurant, a Moroccan tea lounge, a swimming pool, gym and fitness facilities, Anantara Spa, as well as meeting rooms and social spaces. The commercial partnership marks an important step in Bloom Holding’s international expansion and hospitality strategy, extending its approach to premium destination development into a new market while combining its development expertise with Minor Hotels’ established international hospitality capabilities. “Morocco represents an exciting new market for Minor Hotels, and Rabat provides a particularly compelling setting for our first hotel in the country,” said William Heinecke, Chairman & Founder of Minor International, the parent company of Minor Hotels. “Anantara Retreat Rabat will bring the brand’s distinctive approach to luxury hospitality to a city where heritage, culture, nature and contemporary life come together. We are delighted to partner with Bloom Holding on this special project and look forward to creating a highly intimate retreat that reflects the character of Rabat.” Carlos Wakim, CEO of Bloom Holding, said: “Our commercial partnership with Minor Hotelsreflects Bloom’s commitment to working with leading global operators to deliver exceptional hospitality destinations. Rabat represents an exciting opportunity for Bloom Holding as we continue to expand our international portfolio in a considered and strategic manner. This partnership brings together shared expertise, strong international brands and a common commitment to quality, allowing us to create a unique hospitality offering that respects the character of its setting while delivering long-term value and a truly exceptional guest experience.” Rabat, Morocco’s capital, is emerging as a dynamic cultural and tourism destination, combining its rich heritage with a growing contemporary cultural scene. Rabat is also benefiting from Morocco’s continued tourism growth and investment in connectivity, with international tourist arrivals to the country up 7% in the first five months of 2026 and additional international air routes strengthening access to Rabat. The signing forms part of Minor Hotels’ continued expansion across the Middle East and Africa, extending its luxury portfolio into a new market while introducing the Anantara brand to Morocco for the first time.

07 October, 2026

Bloom Holding, a master developer committed to curating premium communities that provide a high standard of living, has achieved Great Place to Work Certification™, a globally recognised distinction based on employees’ experience of the organisation and its workplace culture. The achievement reflects Bloom Holding’s commitment to fostering a workplace grounded in trust, shared purpose, accountability and collaboration, where employees are empowered to take ownership and strengthen their capabilities. This approach is supported by continued investment in employee development and wellbeing, including learning and leadership programmes, mentoring and cross-functional opportunities. Bloom Holding also places a particular focus on developing Emirati talent through internships, graduate placements and long-term career opportunities, alongside initiatives that promote wellbeing, inclusion and open dialogue. Carlos Wakim, CEO of Bloom Holding, said: “What makes this achievement particularly meaningful is that it is based on the voices of our employees. It reflects the trust, pride and collaborative culture we have built across Bloom, and recognises the collective contribution of our teams across the organisation. Our ability to deliver ambitious projects, grow our business and create long-term value depends on fostering an environment where people are empowered to develop their capabilities and contribute to a shared purpose. This certification marks an important milestone for Bloom Holding, while reinforcing our commitment to continue listening, learning and evolving our workplace as we enter our next phase of growth.” The certification comes as Bloom Holding continues to grow and diversify its portfolio across real estate, education, hospitality, healthcare, retail, facilities management and landscaping. As the company expands, a strong employee experience remains fundamental to sustaining growth and delivering quality and long-term value across its businesses and communities. Great Place to Work Certification™ is an employee-validated workplace recognition based on the Trust Index™ employee survey and Culture Brief questionnaire, providing an assessment of employees’ workplace experience and organisational culture.

09 September, 2026

Bloom Holding, a master developer committed to curating premium communities that provide a high standard of living, has announced the launch of Alhambra, the final release of Bloom Living, its fully integrated and all-inclusive community in Abu Dhabi. Alhambra brings together the final collection of low-rise premium residences, including apartments ranging from studios to three bedrooms, alongside three-bedroom townhouses and a limited selection of four-bedroom penthouses offering unobstructed views across Bloom Living’s lake and the wider community. Prices start from AED 865,000. Inspired by Mediterranean Spanish architecture and contemporary living, the residences combine timeless design with light-filled interiors, natural textures and warm tones, creating an elegant and refined residential experience. Designed as the social centre of Bloom Living, at the heart of Alhambra lies “Souk Alhambra”, a vibrant community destination bringing together social, dining, retail and essential services in one central setting. At its heart is the Plaza, surrounded by cafés and restaurants, with views extending across a multi-purpose amphitheatre towards the lake, creating a natural focal point for residents to meet, dine and spend time together. Beyond its social offering, “Souk Alhambra” offers a carefully curated mix of everyday essentials to serve the wider Bloom Living community, including a supermarket, medical clinic, nursery, veterinary services and other essential services, placing residents’ daily needs within easy reach. Set within a gated environment, Alhambra offers privacy and an elevated quality of life. It reflects Bloom Living’s signature approach to community living, tailored to meet the evolving needs of residents across all generations. Carlos Wakim, CEO of Bloom Holding, said: “Alhambra marks a defining milestone for Bloom Living, bringing the community’s residential, retail, dining, and essential services together in one walkable destination that forms the vibrant heart of this landmark development. It reflects our vision of building communities that are complete, connected, and centred around everyday life. We believe the future of living is about ease, access, and meaningful experiences, where everything people need is close to home. With Alhambra, we are offering residents and investors the opportunity to be part of a mature, fully integrated community that delivers lasting lifestyle value and sets a new standard for community living in Abu Dhabi. “Today, Bloom Living is already coming to life, with residents living and thriving in Cordoba and Toledo, the first and second phases of the community. We are also progressing steadily with the remaining phases, all on track for delivery as scheduled, reflecting our firm commitment to quality, transparency, and delivering on our promises.” He added. Those living within Alhambra can benefit from a wide range of facilities available at Bloom Living, just within a short walking distance, including uninterruptedly interconnected parks as well as “Bloom Living Wellness Village” which features pools, sports, and wellness amenities. Moreover, Bloom Living comprises places of worship and two outstanding international schools. Located within Zayed City and close to Zayed International Airport, Bloom Living features a large lake surrounded by scenic walking and cycling trails. The community offers a selection of villas, townhouses, and apartments designed to suit the unique needs of residents across all generations. Bloom Living is also designated as an investment zone allowing buyers of all nationalities to purchase residential units in the development.

29 July, 2026

The new residential-style hotel introduces a fresh approach to short and extended stays, combining contemporary apartment and suite-style living, neighbourhood dining, wellness, pet-friendly hospitality, and flexible workspaces in one of Abu Dhabi’s most sought-after destinations. Opening its doors today, Bloom Arjaan by Rotana marks a new chapter for hospitality on Saadiyat Island. Developed through a partnership between Rotana, one of the region’s leading hotel management companies, and Bloom Holding, the contemporary lifestyle hotel introduces a fresh, neighbourhood-led approach to hospitality in the capital. Located in Saadiyat Island's Marina District, Bloom Arjaan by Rotana sits at the heart of one of Abu Dhabi's most sought-after neighbourhoods, just steps from the waterfront promenade, restaurants, cafés, and boutiques of Mamsha Al Saadiyat and minutes from the world-renowned Saadiyat Cultural District, home to Louvre Abu Dhabi, teamLab Phenomena, Zayed National Museum, and the Natural History Museum Abu Dhabi. The 217-key property combines the flexibility of residential living with the services of a premium hotel, complemented by flexible co-working spaces, dedicated pet-friendly facilities, and Distrikt Social, a vibrant neighbourhood restaurant designed to bring together residents, visitors and the local community. Commenting on the opening, Rotana CEO, Philip Barnes said: “The opening of Bloom Arjaan by Rotana marks another important step in our growth in Abu Dhabi, complementing our already strong offering on the island through Saadiyat Rotana Resort & Villas. In response to evolving travel and lifestyle trends, we are focused on curating flexible experiences that reflect how people increasingly choose to stay, work and connect. Our partnership with Bloom Holding enables us to bring this vision to life while continuing to evolve our portfolio around the changing needs of our guests.” “The opening of Bloom Arjaan by Rotana reflects our long-term vision of curating destinations that enrich the way people live and experience our communities. Hospitality has always been an integral part of Bloom Holding’s strategy, complementing our residential developments while elevating the appeal and vibrancy of the destinations we create. Through our portfolio of internationally recognised five-star hotels and serviced residences, developed in partnership with leading global hospitality brands, we continue to attract visitors, support tourism, and contribute to the long-term economic value of Abu Dhabi. Bloom Arjaan by Rotana further strengthens this vision by introducing a hospitality offering that responds to evolving guest expectations with quality and exceptional service in Saadiyat Island, one of the capital’s most sought-after destinations,” added Bloom Holding CEO, Carlos Wakim. Designed for both short visits and extended stays, the hotel features spacious studios, one- and two-bedroom apartments, guest rooms, and suites, with connecting options available for families. Merging the comfort of apartment-style living with the services and amenities of a full-service hotel, the accommodation offers generous open-plan living spaces, contemporary interiors, and well-appointed kitchens. Pet-friendly accommodation, including a dedicated Pawfect Apartment, complemented by thoughtful amenities for four-legged companions, ensures that every member of the family feels welcome. Beyond the accommodation, Bloom Arjaan by Rotana offers a range of facilities that support both work and leisure. Guests can enjoy a rooftop infinity pool, whirlpool, sauna, fitness centre, five flexible meeting rooms, co-working spaces, complimentary access to Saadiyat Beach, and two outdoor event venues. Dining is centred around Distrikt Social, the hotel’s vibrant all-day restaurant and bar, where fresh ingredients, global and local flavours, and a relaxed neighbourhood atmosphere set the tone from morning through to night. From speciality coffee and signature breakfasts to colourful lunches, bar bites, creative cocktails, zero-proof drinks, and lively evenings, the venue has been designed as a place where guests, residents, and visitors naturally come together. With indoor seating, a lively bar, selected pet-friendly areas, and a ground-floor terrace with easy street access, Distrikt Social offers a flexible setting for everyday dining, theme nights, brunches, social gatherings, and private events. Available within Distrikt Social, the 24/7 Grab & Go offers light snacks and drinks for guests on the move, with a convenient self-checkout counter where guests can simply grab, scan, pay and go. Round-the-clock in-room dining further complements the hotel’s flexible dining offering. Now open, Bloom Arjaan by Rotana invites guests to book their stay and discover a new neighbourhood destination where contemporary residential living, vibrant dining, and warm hospitality come together in the heart of Saadiyat Island. The opening marks another milestone in the long-standing partnership between Rotana and Bloom Holding, reflecting their shared commitment to delivering distinctive hospitality experiences that enrich Abu Dhabi’s evolving tourism landscape.

15 May, 2026

Bloom Holding, a master developer committed to curating premium communities that deliver a high standard of living, participated in the second edition of the Abu Dhabi Infrastructure Summit (ADIS) 2026 as a Lead Partner. During the summit, Bloom Holding was honored by the visit of His Highness Sheikh Khaled bin Mohamed bin Zayed to its stand, reflecting the company’s growing role in supporting Abu Dhabi’s urban development vision. Represented by its CEO, Carlos Wakim, Bloom Holding received recognition for its participation at the summit, reaffirming the company’s continued commitment to developing future-ready, human-centric communities that create long-term value. During the summit, Carlos Wakim joined a panel discussion focused on the importance of integrated planning, delivering quality developments at pace, and the critical role infrastructure plays in shaping sustainable and liveable communities. The discussion also highlighted Bloom Holding’s approach to developing integrated residential destinations designed to enhance quality of life and support evolving lifestyles. Throughout the summit, Bloom Holding’s stand welcomed strong engagement from investors, buyers, and strategic partners, generating meaningful discussions around the company’s growing portfolio of residential and mixed-use developments. The company also showcased its latest projects, including Bloom Living within Zayed City and Al Metlaa in Al Ain, offering visitors insight into Bloom Holding’s vision for thoughtfully planned communities. Commenting on the participation, Carlos Wakim, CEO of Bloom Holding, said: “The Abu Dhabi Infrastructure Summit has become an important platform for shaping conversations around the future of urban development and infrastructure integration. The summit was exceptionally well organized, bringing together an inspiring level of energy and meaningful dialogue among industry leaders and stakeholders. Our participation reflects Bloom Holding’s commitment to supporting Abu Dhabi’s long-term vision through the development of integrated communities that prioritize connectivity and quality of life. We are proud to contribute to a collaborative ecosystem that continues to strengthen Abu Dhabi’s position as a global benchmark for liveable and future-ready cities.”

27 April, 2026

Bloom Holding, one of the UAE’s foremost real estate development companies, has announced the launch of three innovative digital applications that redefine how brokers, property owners, and residents engage with the company’s ecosystem. Bloom Holding is introducing “Bloom Partners”, “Bloom Community App”, and “Bloom Holding Super App”, each designed to deliver seamless, connected, and efficient user experiences across all stages of property ownership and community living. “Bloom Partners”, an advanced platform for real estate agencies and brokers, enhances transparency and efficiency across the sales process. The upgraded web and mobile versions allow both UAE-based and international brokers to register, access real-time inventory, track commissions, and monitor team performance through a dedicated dashboard. The platform also enables agencies to manage leads, communicate directly with Bloom Holding’s support team, and gain access to exclusive inventories based on performance. “Bloom Community App” is designed to enhance the daily living experience for Bloom residents and homeowners through a centralized digital platform that simplifies every aspect of community life. The app enables users to manage community services, submit move-in or renewal requests, make payments, track service requests, and stay informed about events and announcements. “Bloom Holding Super App” serves as a unified platform for property owners, enabling them to manage all payments related to instalments, maintenance, and service charges through a seamless and secure interface. It focuses on providing convenience and real-time visibility into property-related financial transactions, with expanded features under development. Syed Ashar Ahmed – Senior Director Information Technology, said: “At Bloom Holding, we are continuously innovating to enhance the experience of everyone connected to our communities, from our brokers and investors to our residents and homeowners. The launch of these three digital platforms marks a significant milestone, enabling greater transparency, connectivity, and efficiency across every interaction. This step reinforces our long-term vision to create smarter, more integrated communities and reflects our unwavering commitment to delivering a seamless and enriched living experience for all.”   These applications form a key part of Bloom Holding’s broader strategy to leverage digital innovation and data-driven solutions, ensuring that every stakeholder enjoys an elevated, seamless experience aligned with the company’s commitment to excellence.

01 April, 2026

Bloom Holding, a master developer committed to curating premium communities that provide a high standard of living, today announced the launch of “Suqur Al-Watan”, a dedicated privilege program designed to honor the UAE’s frontline heroes by offering exclusive benefits across Bloom’s real estate, education, and hospitality offerings. The program is a tribute to the invaluable contributions of the nation’s protectors, including personnel from the UAE Armed Forces, Ministry of Interior, Police, Civil Defense, Ambulance and Medical Emergency services, and National Security. It reflects Bloom Holding’s commitment to recognizing those whose service to the nation remains beyond measure. At the core of the initiative is a holistic value proposition designed to deliver long-term value and an elevated customer experience. Across its real estate portfolio, Bloom Holding is introducing tailored financial solutions and flexible homeownership plans for both new and existing customers. These include exclusive sales discounts of up to 3%, a waiver of the 2% Abu Dhabi Municipality (ADM) fee, and flexible post-handover payment structures, including options with a 0% down payment, designed to ease the path to homeownership. Beyond financial benefits, the program offers a seamless and prioritized customer journey, including early access to unit allocations, a dedicated relationship desk for streamlined support, and a VIP, family-oriented handover experience. Recognizing that the well-being of frontline heroes extends to their families, the “Suqur Al-Watan” program also spans Bloom’s education and hospitality offerings, providing a range of thoughtfully curated benefits. Within its education portfolio, Bloom Holding is offering frontline heroes and their families a range of dedicated benefits across its schools. These include a registration fee waiver for new students, an enrolment fee waiver equivalent to 5% of annual tuition, and for existing students, the deduction of re-enrolment fees (5% of annual tuition) from the following academic year. Additionally, flexible payment plans will be made available for the remainder of the 2025-2026 academic year, providing families greater convenience and financial flexibility. Within its hospitality portfolio, the program extends exclusive privileges across The Abu Dhabi EDITION and Marriott Downtown Abu Dhabi, offering 20% savings on room rates and 20% off dining experiences, along with 25% off spa treatments at The Abu Dhabi EDITION Spa. Guests can also enjoy enhanced flexibility with 24-hour check-in and check-out, along with breakfast included for two adults and two children, ensuring a more seamless and family-friendly stay experience. A complimentary upgrade to the next room category is also extended, subject to availability. In addition, guests can benefit from curated stay packages that include complimentary access to Abu Dhabi’s premier cultural destinations, including Louvre Abu Dhabi, Zayed National Museum, and the Natural History Museum with a minimum two-night stay, complemented by elevated service experiences throughout the stay. Carlos Wakim, CEO of Bloom Holding, said: “Suqur Al-Watan is a reflection of our deep gratitude to the men and women who dedicate their lives to protecting our nation. While no gesture can truly match the scale of their service, we hope this initiative offers meaningful support across the sectors we serve. It underscores our commitment to standing alongside them and giving back, in a way that is thoughtful, respectful, and rooted in genuine appreciation.”

23 October, 2025

Bloom Holding, one of the UAE’s foremost real estate development companies, has announced the launch of ‘Malaga’, the eleventh phase of Bloom Living, its fully integrated and all-inclusive community in Abu Dhabi. Named after the Spanish town, Malaga offers the final collection of premium villas with lakeside views ranging from three to six bedrooms. The eleventh phase of Bloom Living is scheduled to be completed in Q4 2028 with prices starting from AED 4.1 million. Inspired by the Mediterranean Spanish architecture and elevated by the comfort of modern living, Malaga is designed to offer a seamless blend of comfort, connectivity, and lifestyle, driven by Bloom Living’s signature approach to a holistic community living experience. Each villa has been thoughtfully planned to welcome indoor-outdoor living with elegant finishings, high ceilings and large windows overlooking the serene lake. The communal areas within Malaga are designed to promote wellbeing, connection, and convenience. Through spacious courtyards, proximity to green spaces, as well as access to top-class amenities, residents are provided with an exceptional community living experience. CEO of Bloom Holding, Carlos Wakim said: “At Bloom Holding, we focus on crafting people-centric communities that exceed expectations. Therefore, we are proud to introduce Malaga, a new phase in the Bloom Living journey, one that reflects our unwavering commitment to building integrated communities where people truly feel connected. “Our latest launch at Bloom Living, Marbella, received an exceptional response, selling out in record time, demonstrating the trust placed in Bloom Holding’s vision and the growing demand for thoughtfully designed communities in Abu Dhabi. We are confident that Malaga will generate the same remarkable interest and success. “Malaga is not just a new phase, it’s a continuation of our promise to set new standards in real estate and to lead the way in community development across the region. We are proud to continue shaping Bloom Living into one of Abu Dhabi’s most desirable destinations, where quality and lifestyle come together to define a new benchmark for residential development." He added. Those living within Malaga can benefit from a wide range of facilities available at Bloom Living, just within a short walking distance. Residents can explore the beauty of nature at the development’s multiple uninterrupted, interconnected parks, and they can also enjoy their time at the community’s main Clubhouse, which provides easy access to pools, sports, and recreational facilities. Additionally, at the heart of Bloom Living lies a Town Center, a vibrant community destination that offers an array of exquisite restaurants and cafés available for both residents and visitors, as well as a variety of retail options and services such as a medical clinic, a wellness center and a supermarket, to ensure that residents can obtain all their daily necessities without the need to leave Bloom Living. The focal point at Bloom Living will be a large lake around which residents can walk, run, and cycle on designated trails. For gatherings and leisure activities, the community features multi-purpose amphitheaters and Sunset and Sunrise Plazas with spectacular views. Moreover, Bloom Living comprises places of worship and two outstanding international schools. Bloom Living features a selection of villas, townhouses, and apartments, to suit the unique needs of residents of all generations. The highly convenient gated community is located within Zayed City and close to Zayed International Airport. Bloom Living has been designated as an investment zone allowing buyers of all nationalities to purchase residential units in the development.